1. Why is SWOT analysis important? 2. When do you use SWOT and how do you creat a SWOT analysis?

1. SWOT analysis is easy yet a useful framework it is important because it analyzes your organization's strength and weaknesses, opportunities, and threats, it helps you find out what your organization is lacking.

2. You can use SWOT for brainstorming and for strategic planning, you can use it to help you decide if how you should take advantage of a new business opportunity. How to use SWOT, decide your objective first, then research your business, list your business’s strengths, also list your business’s weakness, list potential opportunities for your business, and also list potential threats to your business.