1. Squealer: Insincerity. Squealer lies and manipulates the animals continuously throughout the novel into supporting the pigs rule.
2. Napoleon: Intimidation. Napoleon uses intimidation through is large size and eventually his own attack dogs to intimidate the animals of the farm into following him and only him.
3. Boxer: Patriotism. Boxer is not clever and blindly follows Napoleon for the sake of Animal Farm, repeating the same patriotic phrases no matter what.
4. Snowball: Idealism. Snowball is an idealist because he truly believes in the revolution and a greater good for the animals.