HELP TEST Which of the following explains why companies use pull marketing techniques? Consumers have a short attention span.
Consumers are familiar with their product
Itintroduces consumers to purchase on impulse.
Itintroduces consumers to their product.

Able to establish direct contact with consumers and build consumer loyalty. pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products. and draw consumers to the product.

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