While ethos is focused on you, logos is focused on the message, and pathos on the audience. The three modes of persuasion are deeply intertwined and work best when used together.
And it all starts with knowing your audience. What makes them tick? What do they value? What beliefs do they hold? In order to construct a convincing argument and persuade people to think in a different way, you not only need to know what your point is, you need to know who you want to persuade. Only then, you can use the three modes of persuasion to appeal to authority, emotions, and logic.
Ethos is all about building trust. It can be defined as how well you convince your audience that you are qualified to speak on the subject. It may seem obvious that if someone is listening to a talk about design, they’re more likely to believe a professional designer than a professional cook, but there are many ways to create credibility.
Another important aspect to bolster your credibility is to create a sense of mutual identification with your audience. Between two speakers with the same achievements and credentials, people will tend to trust the one they can connect with at a deeper level.
The terms empathy, sympathy and pathetic are all derived from the word pathos, which means “suffering” or “experience” in Greek. It consists in appealing to your audience’s emotions—to make them feel what you want them to feel by triggering specific emotional reactions. Great storytellers are usually skilled masters of this mode of persuasio
Pathos doesn’t have to be overly dramatic. In fact, a lack of subtlety may hurt your argument. Instead, you can evoke pathos through an emotional tone, an uplifting story, and by using meaningful language, such as metaphors. Appeal to your audience’s imagination through storytelling such as personal anecdotes.
Finally, you obviously need for your message to make sense—or at least to seem logical. Unfortunately, it is possible to use the three modes of persuasion to convince an audience of something wrong. It’s more evident than ever in today’s world where false information spreads like wildfire by misusing ethos (apparent authority), pathos (emotional storytelling), and logos (superficial logic).
While facts are important, a lot of the power you will get from logos lies in how you connect these facts. The syllogism “All men are mortal; Socrates is a man; therefore, Socrates is mortal” is a famous example of such logical connections between facts to arrive to an irrefutable conclusion. But, as you know, such connections can be used to arrive at a false conclusion (“All horses have four legs; my dog has four legs; therefore, my dog is a horse”
hope this helps, if it does mark me brainliest (^o^)
