Which two statements from the passage support the idea that New Coke was a marketing mistake? However, Coca-Cola executives also felt that changing Coke's formula was a positive change.
One major reason why New Coke failed was because Coke drinkers were emotionally attached to the old soda.
As soon as Coca-Cola Classic was introduced, consumer loyalty to the old formula fueled soda sales.
"Marketing" is the skillful process of selling products to consumers.
At any rate, New Coke painted a memorable new color on the soda landscape.