Compare and contrast your own experience with advertising to the information presented in the article. Do you think any of your Thanksgiving traditions have been influenced by advertising? Use evidence and examples from the text and your own knowledge and experience to support your response.

EXTRA HELP
What is the author saying about how advertising has affected Thanksgiving? What are some examples of the effects (or lack of effectiveness) of advertising from your own life? How are your examples similar and/or different from the examples in this article?

Explanation:

have always been intrigued by Thanksgiving – the traditions, the meal, the idea of a holiday that is simply about being thankful.

For my family, Thanksgiving is all about the food. Some foods, like turkey and mashed potatoes, may be familiar. But there are a few twists. Since I grew up in the Caribbean, I’m allowed a Caribbean dish or two. The reliability of the menu – with a little flexibility sprinkled in – seems to unite us as a family while acknowledging our different cultural backgrounds.

Chances are you and your family have similar traditions. Filipino-American families might include pancit. Russian-American families might serve a side dish of borscht. That’s what makes Thanksgiving unique. It’s a holiday embraced by people regardless of their religion or ethnicity.

Yet despite this adaptability, there’s a core part of the meal that almost everyone embraces. How did this come to be? Although few appreciate it, advertisers have shaped the meal as much as family tradition.

A uniquely broad appeal

When Sarah Josepha Hale, the editor of Godey’s Lady’s Book, first advocated for Thanksgiving as a national holiday in 1846, she argued that it would unify the country. In our research, my colleagues and I have been able to show that Hale’s vision for the holiday has been largely fulfilled: Inclusivity of people and traditions has been Thanksgiving’s hallmark quality.

A reason for its broad appeal is that it lacks any association with an institutionalized religion. As one interviewee told us, “There is no other purpose than to sit down with your family and be thankful.” And after interviewing a range of people – from those born in the U.S. to immigrants from countries like South Africa, Australia and China – it became obvious that the principles and rituals they embraced during the holiday were universal no matter the culture: family, food and gratitude.

But as a relatively new holiday – one not tied to a religious or patriotic tradition – a shared understanding of the celebration and the meal is crucial to ensure its long-term survival.

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