Why might a wealthy politician choose the plain folks technique in a campaign advertisement? to show that the candidate’s relatives have no government affiliations
to prove that the candidate is educationally qualified
to connect with non-affluent people who will be voting in the election
to entice rich investors to contribute to the campaign

To connect with non-affluent people who will be voting in the election.

Explanation:

The best I can explain this is if you where persuading a young child you wouldn't want to use fancy words or lengthy explanations. Most people in general don't enjoy it when the rich choose to use more fancy speech it sometimes can make the other participants in the conversation feel inferior to the speaker.

"the monkey's paw" is a rare story in that the theme is actually stated in the story. sgt. maj. morris tells the whites that the old fakir who put the spell on the paw said, "fate rules people's lives and those who interfere with fate do so to their sorrow." the message is a warning, but mr. white doesn't believe it. even though sgt. maj. morris makes it clear that he tried wishing with unfortunate results and he tries to throw the paw on the fire,   mr. white makes a wish for 200 pounds only to find that he receives the money when herbert dies in a factory accident. according to the fakir, then, because mr. white had wished for something he should not have had, his son lost his life.

the second wish that mrs. white encourages him to make is for herbert's return--one week after his death. when the strange knocking begins at the door during the windy night, mr. white panicks, believing that the previously dead but still mangled herbert could have walked home from the cemetary and is now at the door. because he fears what his wife will find if she opens the door, mr. white makes his third wish--for the noise to stop.

therefore, he uses his three wishes and to his sorrow, loses his son and disappoints his wife, who fervently believed that their son was at the door. she wanted him back, regardless of his condition.

explanation: