1. Which of these would be a better brand statement for Cedric? Defend your choice in 3-5 sentences using what you learned about branding in the lesson. (25 points) Option 1: “I never give up despite what life brings. When people think of me, they think of courage, baseball, and dedication to family. I stand out because of my service to others.”

Option 2: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and wacky grandmas. I stand out because I am the one and only Juicebox."