Learning Task 2: Identify what is referred to by each statement below Choose from the words listed in the box. Write your answers in your
notebook.
Technical Jargon
Powerful Words
Appeal to Fear
Name Calling
Bandwagon
CAL
1. This uses unfamiliar or highly technical terms to impress
confuse, or deceive consumers or audience.
2. It scares or frightens consumers so that they will eith
patronize or avoid the product and/or service.
3. You are persuaded to use a product or join an actis
because "everyone" is doing it.
4. It uses either pleasant or hideous sounds to either lur
drive people away from something.
5. This persuades you to avail the product or service be
of reverse idea you heard about persons or things.