1. Which of these would be a better brand statement for Cedric? Defend your choice in 3-5 sentences using what you learned about branding in the lesson. (25 points) Option 1: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and dedication to family. I stand out because of my service to others."

Option 2: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and wacky grandmas. I stand out because I am the one and only Juicebox."

Option 1: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and dedication to family. I stand out because of my service to others."

Explanation:

The option that is a better brand statement for Cedric would be Option 1: "I never give up despite what life brings. When people think of me, they think of courage, baseball, and dedication to family. I stand out because of my service to others."

Option 2 is inappropriate to a brand statement because of the "wacky grandmas and standing out because I am the one and only Juicebox". This is it a good statement to make when one is writing a brand statement.

A brand statement should give others a positive feeling towards one and one should portray his or her good behavior in the statement and should avoid using unprofessional or informal languages.

roses are red,

violets are black,

for what you said,

i hope you sit on a big fat tack.

"the sandy walls seemed to collapse in on themselves"

and

"the bloodshot waters seemed to have no bottom"