Which best explains the purpose of an ad's headline?
a. it should make people read the fine print.
b. it should affect the viewer emotionally.
c. it should draw the reader to the image.
d. it should separate the image and the copy.

Which statement most strongly develops a positive tone? a. i was happy when i received my first paycheck for my hand work. b. winter break is approaching quickly, and i cannot wait to go shopping for gifts. c. going to the beach is one of my favorite activities; i love surfing and paddle boarding. d. a sense of accomplishment overwhelmed me as i stepped into into the stage that sunny, glorious day of graduation.