An example of self-promotion is when you:

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Explanation:

An example of self-promotion is when you try to present yourself as highly competent to other people. When people self-promote, their primary motivation is to be perceived by others as capable, intelligent, or talented (even at the expense of being liked)

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there are number of topics. you can pick any one of these topics:

the author develops a cold, and scared tone. making the reader shudder with fear, and suddenly become cold. i'm guessing that he's writing a scary novel, or maybe about a chilly december night.