Until it comes to that, we are a really spoiled community. We have the internet as this wild place where we can find knowledge about everything and even seek input from others. Let's say I want to purchase a new phone from a brand I've never used before. Thousands of blogs and forums exist where people can share their complaints and experiences. But also, despite the fact that the phrase "target uninformed customers" sounds like a piece of news about an unethical organization,