1.1 Identify TWO types of diversification and intensive strategies which were used by USM.
Motivate your answer by quoting from the scenario.
Use the table below to present your answer
TYPE OF DIVERSIFICATION STRATEGY
MOTIVATION
(a)
(b)
TYPE OF INTENSIVE STRATEGY
MOTIVATION
(a)
(b)
(12)
Explain how USM has applied Porter's Five Forces model to analyse the market environment.
(12)
1.2
(6)
1.3
Advise the management of USM on the strategic management process.
Identify TWO Acts that are applicable to the scenario above. Motivate your answer by quoting