What is is to provide families with the information they need when they need it. and this is the first point i want to make. the fact is that we can give parents the most comprehensive pamphlets and the most up-to-date websites. but we cannot expect folks to remember everything they've read days or weeks later when they're in that grocery store aisle, or opening that menu, or standing in front of the freezer pondering what to make for dinner. instead, we need to offer parents clear information at the moment when they're actually deciding what to buy, cook and order for their kids.