Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. in order for the slogan to be effective, it should

invoke good memories of the past and provide a good explanation of the cereal’s content.

associate the cereal with something good and create positive feelings about the cereal.

build up the consumer’s self-esteem and validate that it is better than the competition.

review the contents of the cereal and convince consumers that the cereal is healthy.

Associate the cereal with something good and create positive feelings about the cereal.

Explanation:

The media technique of association refers to the association of a product with something good, which brings pleasant feelings or is associated with some positive moral value. Based on this, we can conclude that the best way to use this technique in the slogan for a morning cereal is to associate the cereal with something good and to create positive feelings about the cereal.

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