Before preparing a speech, you develop criteria to evaluate your ideas. this is an example of an important critical thinking skill called

organizing.

generating.

focusing.

evaluating.

Evaluating.

Explanation:

An evaluation is the process by which one determines a subject's significance  to be used for something, and the criteria is defined by one's own standards.

When applied to speech-making, an evaluation helps the writer put enough effort in their work as to satisfy a set of pre-defined standards. This allows the writer to determine whether their analysis of their own ideas is correctly developed to be included in the speech.

not exaxtly

explanation: it depends on the situation like if u do something good there will be good consequences which arent punishments but if you do somthing bad there will be bad consequences which are punishements.