Many companies state their brand promise directly in words, using a short phrase called what?

answer: metaphor: because there is a comparison between the treasures spread on the ground and the evil seed of adam drifting from the shoreline  

explanation:

when making an inference, the reader should be sure to support the inference with

evidence

a is an educated guess about what will happen.

c. prediction

when new information proves that a reader's prediction is wrong, the reader should

make a new prediction based on the new information.