How did lack of advertising impact the press? Good and bad.

Let’s take things back to the pre-internet days. The days when advertising was carried out via cheesy infomercials on radio, fuzzy old televisions, and billboards. This was the golden era of advertising, when the whole movement was considered a huge part of society – almost taking on a cultural status.The first TV ad popped up on screens in 1941 in America – probably a lot later than you’d imagine. Before the Brooklyn Dodgers and the Philadelphia Phillies played each other, viewers saw a brief commercial for Bulova clocks and watches.Such a small moment set the precedent for the next seventy years.Back then, adverts were a staunch part of society. Despite the 50s being a tense decade for America during the Cold War, TV viewers felt optimistic and were beginning to loosen their purse strings as prosperity began to rise.Characters were built around products to create a semblance of connection between viewers and brands (though this idea of a consumer connection didn’t become a priority until later), and famous faces were brought it to sell everything from washing machines to cigarettes.

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