In 1984, Ronald Reagan deregulated children’s television. Four years prior to deregulation, upon taking office, he had famously declared, “Government is not the solution to our problems. Government is the problem.” It is this conservative economic philosophy that continues to justify lax government oversight when it comes to advertising to kids today. Should the government stay out of the way of child marketers?
Consider the influence of deregulated children’s television on gender perceptions, a child’s sense of safety, as well as his/her role as a consumer.
Use evidence and detail to support your answer.