Social media is one of today's most effective business tools, Businesses can use social networks, bookmarking sites, social news, or media sharing-to name a few-to reach customers, make sales, and promote their products. To those who still resist the idea of using social media for
their business or those who still think social media is a passing fad-think again. Statistics show that the influence of social media on a consumer's
wallet is considerable. Clearly, for businesses to survive in today's fast-paced world, keeping up with social media is key.

Which concluding statement best follows the argument presented in the paragraph?

01. Social media can include the use of so many different platforms that it is dizzying to think of all the possible choices.

02. Those businesses that choose to ignore these developments do so at the risk of losing potential customers and profits.

O 3. Modern business practices can change in the blink of an eye, and while today social media reigns, tomorrow might be an entirely
different story.

04. Businesses that make use of social media see it as just one of many tools available and believe there are many other exciting ways
to conduct business.​