Omar owns a stall selling handmade cosmetics, and wants to launch an e-
commerce site. He has lots of
experience selling his products in
person at markets, but is now hoping
to reach more customers online
Can you advise Omar on how to
make both his online and online
business successful?​

He should focus on duplicating his successful offline marketing efforts to an online audience

Explanation: Offline marketing efforts cannot be duplicated while marketing online. You need to use different methods while promoting your business online. Selling at a cheaper price online will decrease his profit margins so it is not a feasible way of doing business. He has to create separate segments for online and offline audiences. He should use different marketing methods to engage them. Paid advertising isn’t the only way to promote his business, he can also use organic search as a source or he can even promote his business on Social Media for free.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)

- "there are several movements that doris lessing was associated with. first of all, communism. she pursued her communist beliefs and included them in her writing, and was also a member of several communist book clubs. she is also strongly associated with feminism, her fight for equality and women's rights.

doris lessing is the kind of writer who has followers, not just readers. they have been engaged to her chiefly because of her involvement in major problems, such as politics and woman-ism."