PRETEST IN MARKETING (ANSWER ONLY) DIRECTIONS: Write your answer on a clean sheet of paper. Picture it then send it to me. Once done sending, answer key will given to check your answers. Check your paper and send the score right away. NO NEED TO TAKE PICTURE AGAIN OF YOUR CORRECTED PAPER.
DEADLINE: MAY 29, 2021 AT 12 PM
1.While consumer markets are often characterized by emotionally-triggered purchasing, well-run organizations typically set up purchasing offices that seek to maximize the impartiality of their purchase decisions. Which is described in the given scenario?
A. Professional Purchasing C. Close Customer Relationships
B. Geographic Concentration D. Derived and Fluctuating Demand
2.When dealing with organizations, the demand for your product will actually be a function of the demand for their products. This is especially true when you supply materials for their production, but this is also likely true for the sales of non-component goods. Which of the following is described in the given scenario?
A. Professional Purchasing C. Close Customer Relationships
B. Geographic Concentration D. Derived and Fluctuating Demand
3.Your salespeople tend to be a valuable resource when dealing with organizational clients. They try to build lasting relations with organizational customers, which generally includes the scheduling of regular client calls to always be attuned to the clients’ needs. Which of these is described in the given scenario?
A. Professional Purchasing C. Close Customer Relationships
B. Geographic Concentration D. Derived and Fluctuating Demand
4. You will be dealing with private or public institutions and these tend to be few in number for any given industry. But when they do purchase items, they tend to do so in bulk. What is described in the preceding statements?
A. Fewer and larger buyers C. Close Customer Relationships
B. Geographic Concentration D. Derived and Fluctuating Demand
5.Industries tend to locate in the same area as this allows for economies of industrial scale. Suppliers and buyers alike will locate for an area in the same way to minimize transport, coordination, and other logistical costs. What is described in the preceding statements?
A. Fewer and larger buyers C. Close Customer Relationships
B. Geographic Concentration D. Derived and Fluctuating Demand

6.Which of the following components is NOT employed in the marketing information system?
A. Internal Records C. Marketing Research
B. Marketing Strategy D. Marketing Intelligence
7.It is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company
A. Marketing Design C. Marketing Research
B. Marketing Strategy D. Marketing Intelligence
8.Which of the following is NOT a market research that utilizes primary data collected for a problem or issue under study?
A. Census Data C. Surveys/Questionnaires
B. Focus Groups D.. Observations (Watched and Recorded)
9.Which of the following is a process which involves the actual gathering of the data collected and mobilizing a suitable number of field workers who will then find respondents according to the sampling plan?
A. Analyze the data C. Collects the information
B. Marketing Research D. Define the problem and research objectives
10.What process entails having data to become a useful information depending on how well it is presented?
A. Analyze the data C. Collects the information
B. Present the Findings D. Define the problem and research objectives

11.What is a sub-variable of a demographic segmentation?
A. scientists C. CALABARZON
B. introverts D. top retail mall spenders
12. Which of the following market segmentation refers to the common characteristics of the population?
A. geographic C. psychographic
B. demographic D. behaviorgraphic
13.Which of the following is NOT an element of a good brand position?
A. useful C. credible
B. unique D. beneficial
14.Which of the following is defined as the dominance of a company over its competitors?
A. cost advantage C. differential advantage
B. focus advantage D. competitive advantage
15.Which of these terms involves the identification of a competitive brand’s position using two variables?
A. brand positioning C. market segmentation
B. perceptual mapping D. competitive advantage

TRUE OR FALSE (5 items)
Directions: Write the word TRUE if the statement is correct and FALSE if the statement is incorrect.
16. Marketing research is largely responsible for gathering knowledge to be used by advertisers for decision-making.
17. Research design determination is the fifth step in the marketing research process.
18. Experimentation is a research design that consists of laboratory experiments with a single set of Samples.​