Whether you're painting a whole house or just a small room , time is Important - and that's where Super Kote Paint enters the picture What a time - saver this high quality wall - covering paint is Don't waste your time with expensive undercoats - Super Kote has a built -in undercoat One application covers even the darkest colors . If you've been putting off an important paint job , procrastinate no longer - Super Kote will give you super coverage . Available in quarts and gallons at good paint and hardware stores from the Iris Paint Company . How does this ad try to convince the reader ? 1. offers a guarantee if not satisfied 2.restates the claim 3. gives testimony from customers 4. cites an independent research study