Many unethical actions in advertising are not considered to be illegal. This is partially due to the fact that falsified facts in a commercial, for example, are hard to prove. In the industry, the practice of making unrealistic or hard-to-prove claims is commonly known as .

Puffery

Explanation:

Advertisement refers to the promotional multimedia messages designed and developed to make the products or services of a company known to its customers and potential customers. It is generally considered to be one-sided because it focuses on painting a brand as the best and devoid of any negative issue.

There are several unethical actions in advertising that are considered to be legal. This is partially due to the fact that, it is somewhat difficult and hard to prove falsified facts in a commercial or advert.

In the industry, the practice of making unrealistic or hard-to-prove claims is commonly known as puffery.

Puffery can be defined as boastful statements or broad exaggerations (overstatement) about a good or service made by sellers, for the purpose of attracting buyers. Thus, it's usually a matter of opinion (subjective) and as such cannot be verified objectively.

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