Impact of fandom culture . Short essay

As social media continues to take the world by storm, people have come together to form certain groups, and many outsiders have noticed this social gathering. These groups come together over a common interest in some form of media, whether it be a show, band, or other popular interest. These people and the groups they are a part of have been titled “fandoms.” Though most treat this new rise of enthusiasts as a trend, there are certain people who believe it has a much more significant meaning. A rather recent study of fandom culture in the Cinema Journal by Allison McCracken states: “As teachers of young people, it is vital that we understand how these new youth subcultures are engaging with media to contextualize these current practices for them (historically, politically, and culturally) in informed ways.” (152) This point, as well as other similar claims for these fan groups, is a big example of the base for the successful outcome of fandoms, some dating to as early as the late 90’s. However, the lack of realization of fandoms is what keeps them in the dark. People will recognize the good and bad outcomes of a successful or horrid fandom, yet fail to see just where it originated from. To most, a fandom is unheard of, and this is where the real issue starts. Despite being overlooked and undermined in most cases, the benefits of learning more about fandoms and their effects on social media users is necessary to understand the minds of our generation, as well as the inner workings of the fan community itself.

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