Read the excerpt from "Standing Out in a Crowd." His campaign reached its goal in only three days. He gives three reasons for his success. "First, it's a really good and unique idea! So it has a chance to stand out," he says. "Second, I know my audience this time around. It is really focused. Third—marketing! Plan, plan, and plan again before you launch so you can stay ahead of the campaign and keep the momentum going." What is the effect in this excerpt? The campaign reached its goal in only three days. His idea was really good and unique, so it stood out. He knew his target audience this time around. The marketing campaign was really well planned.