You all supporters of Drink Up] reached out to some of the brightest minois inadvertising and research and some of the biggest media and
Internet companies as well as celebrities and elected officials from
across the country who helped out on this campaign. And together
they launched a nationwide marketing campaign for water, a campaign
featuring public service announcements branded reuseabie water
bottles, social media and so much more.
And as a result of this effort today, I am thrilled to announce that less
than one year after Drink Up was launched bottled water sales went up
three percent among folks who saw these ads.
- Michelle Obama, "Remarks by the First Lady at a Drink Up Event
(speech)
Which option best describes the type of argument used by First Lady Michelle
Obama in this excerpt from a speech promoting Drink Up, a program that
encourages kids to drink more water?
1. Michelle Obama, "Remarks by the First Lady at a Drink Up Event" (speech). The White
House, Washington, D. C., July 22, 2014, http://www. whitehouse. gov/the-press-
office/2014/07/22/remarks-first-lad y-drink-event.
O A. An argument by authority based on her position as the First Lady
and a mother
B. A cause and effect-argument that shows the reasons for the
success of the campaign
O C. An argument of ethics, explaining that drinking water is healthy for
children
D. An argument by analogy that compares Drink Up to a nationwide
marketing campaign