1 Why is it important for companies to be aware of local cultures? 2 What are the differences between individualists and collectivists?
3 Who is more likely to think: 'TIl let them speak first.'
4 Who is more likely to say, about other people: 'They can't be trusted because they will always help their friends or family' – universalists or particularists?
5 Who is more likely to say: 'Oh, you can't trust them; they wouldn't even help a friend'?