1. Visit a website for a company that sells products or services online. Choose one product that they sell. Describe at least three different needs that this product might fulfill for customers. TIP: Think about Maslow’s Hierarchy of Needs. 6 points
2. Imagine that you are a salesperson working for a well-known company. Explain the steps, from start to finish, that you would take to complete a sale. TIP: This can be the same company you used in question 1 above, or it can be different.

10 points
3. Do a Web search for unethical business practices. Give an example of an actual company that has been caught behaving unethically and one thing we can learn from it.

6 points
4. Think of the ways that sales professionals are usually paid. Write at least three sentences explaining the way you would want to be compensated if you were a salesperson. Explain your reasoning.

For questions five through seven, imagine you are starting your own company. Answer the questions based on your proposed business idea.
6 points
5. List at least three ways you could make sure that your salespeople were meeting their sales goals.

6 points
6. Explain why retaining customers is important for your company’s success.

10 points
7. Your sales and marketing team is trying to come up with a pricing strategy for your new product. You can choose one of the following: competitor-focused pricing, cost-focused, or customer-focused pricing. Describe which you would select and give a strategy example.

10 points
8. Many people feel that cold calling is an unethical practice. Do you think that cold calling should be banned? State your opinion and explain why or why not.