This introductory paragraph is missing a hook : Advertising goes everywhere with us ; it's on trains, planes, and buses. It shouts at us at sporting events from the banners on display and the electronic scoreboardsAdvertising takes the form of brand names and logos on our clothing and accessoriesYou can't even turn on the television or check out your favorite website without watching an advertisement. At every point, advertising shouts, whispers, or cajoles us to Look at me! Buy me!" But how exactly do advertisements do it? As it turns out, just a few formats characterize the majority of ads Which of the following options would be the most effective hook? There are four main advertising formatsassociation demonstrative storytelling and endorsement