Go through a magazine and select three advertisements for projects that interest you. Copy and paste the template below into the box provided and answer the questions for each ad you chose. You must choose one of each of the following for your ads: a condemnation
an endorsement
a combination of condemnation and endorsement

Purpose: Is this ad a condemnation, an endorsement, or a combination of the two? (Refer to the lesson titled "Types of Mass Media" to review condemnations and endorsements).

Be prepared to give two examples to support your choice.

Examples of endorsement:

Examples of condemnation:

Examples of condemning to endorse:

Rhetorical Modes: Does this ad appeal to the reader's sense of logic, the reader's sense of emotion, and/or the author's image?

Ethos:
Example 1:
Example 2:

Logos:
Example 1:
Example 2:

Pathos:
Example 1:
Example 2:

Fallacies: Make a list of the fallacy or fallacies used in this ad (Refer to the lesson titled "Fallacies in the Media" if you need to review the types of fallacies and see examples of each).

Be prepared to give an example to support your choice.

Ad Hominem

Used__
Not Used__
Example:

Appeal to Authority

Used__
Not Used__
Example:

Black or White Fallacy

Used__
Not Used__
Example:

Oversimplification/Hasty Generalization

Used__
Not Used__
Example:

Non Sequitur

Used__
Not Used__
Example:

Straw Man

Used__
Not Used__
Example:
key point
Turn the ads, copies of the ads, or a citation explaining where to find the ads (e. g., Web site URL) in to your teacher in order to receive credit for the project.

Overall Effectiveness: Is this ad effective?

Why or why not?

(Write one paragraph explaining why or why not. Support your answer with your evaluation of the purpose, use of rhetorical modes, and presence of fallacies)