What three emotions that advertisers provoke in viewers and an example of what each ad might feature or the association

Pathos represents an appeal to the emotions of an audience.
An emotional appeal uses the manipulation of the emotions rather than valid logic to win an argument. 

3 different emotions that adverts commonly use to provoke and gain attention from viewers are:

1. Happy - Companies want to be associated with smiling, laughing, happy customers, and positivity has been shown to increase sharing and engagement.

2. Sad - Companies have recognized the popularity of emotional content, more and more companies have focused on creating inspirational and moving ads. 

3. Afraid/Fear - A lot of scare-advertising tactics can be seen in commercials to prevent drunk driving and cigarette smoking.

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