How do you make your writing appeal to the audiance

Know you audience and tailor your writing to them. This will help them relate or "see" what you're writing.

If you are telling a story to young children, use simple words and be descriptive and enthusiastic.

If you are writing to impress a college admitter, use complex words and formal diction.

If you are writing for a religious audience, maybe  write a sermon0type passage and include religion in your writing.

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