To make sure your reader remembers the point of your essay, which of the following is most important?
a. the ending
b. the introduction
c. choosing an interesting subject
d. the order in which you present your ideas

Which event is an example of a hortatory, or encouraging, technique? a. a hefty fine issued for driving more than 10 miles per hour over the speed limit b. a government program that provides citizens with new job-training opportunities c. a tax imposed on people who buy motorboats with large, loud engines d. a sign in a restaurant that states “think before you smoke—secondhand smoke kills” e. a tax credit that citizens purchase electric or hybrid vehicles