5. If you were in charge of advertising and marketing a cruise ship, what are some of the strategies that you would use? What elements of the cruise ship would you highlight or feature in your ads? ​

5. If you were in charge of advertising and marketing a cruise ship, what are some of the strategies that you would use?

Cruise ships are particularly popular among high income, middle aged and older individuals. For this reason, I would focus on advertising that reaches out to that audience. Television ads would therefore be relevant because this group of people still uses television as one of their main sources of entertainment, unlike many millennials and centennials.

Another strategy that could work is social media ads, specially in those platforms that are used by people from this age group.

What elements of the cruise ship would you highlight or feature in your ads? ​

I would highlight elements that make the cruise ship interesting for my target audience: facilities, activities, accommodation, food and drink. I could also show some testimonials from people who had already partaken in one of the cruise ships travels, because experience from other people tend to influence potential customers a lot.