You just saw an infomercial that states this fitness program will change your average appearance so you look like an elite fitness expert include for free is a workout mat and app with step by step instructions when you use the promo code on screen what technique has the advertising company used to persuade you to buy this fitness program.

The technique used is "Special offer".

Explanation:

The ad shown in the question above seeks to attract consumers through a "special offer". That is, the ad shows a freebie, an advantage the consumer will have when buying the fitness program that is being offered. This type of strategy is used by advertisers when they want to show consumers that their products have potential advantages, as by purchasing the product you will get other services entirely free of charge. With this, they influence the consumer to think they are saving and being pleased by the company.

what are the choices?