Safety and self-actualization are examples of
a. credibility appeals
b. emotional appeals
c. persuasive appeals
d. logical appeals

B. emotional appeals

Emotional appeals are methods of persuasion intended to evoke an emotional response. Safety and self-actualization are driving motivators in our lives. When they are threatened or encouraged, this elicits an emotional response. Emotional appeals can be used to manipulate others into reacting a certain way. In debate, orators use emotional appeals to persuade listeners. By threatening or codifying a person's most basic emotional desires, you can often manipulate them into choosing a side that appeals to their emotional comfort. Advertising agencies also use emotional appeals in order to persuade people into purchasing products.

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