When hick says, "one who has attained to goodness by meeting and eventually mastering temptations, and thus by rightly making responsible choices in concrete situations, is good in a richer and more valuable sense than would be one created ab initio in a state either or innocence or of virtue," he is arguing that,

This is Hick's law.

Explanation:

He is arguing that the time required to reach a decision increases logarithmically with the number of choices, this means that the increase in time taken become less significant as the number of choices continues to increase. Thus, Hick's law becomes less important when designin long lists, but it is crucial when designing short lists. In other words, the risk of information saturation/overload rises when website visitors encounter too many options.