Any systematic error in attribution that derives from people's efforts to satisfy their own personal needs, such as the desire for approval by others, high self-esteem, power or prestige is called:

MOTIVATIONAL BIAS

Explanation:

Motivational bias refers to the systematic errors or mistakes we make when evaluating the rational for both our own behavior as well as the behavior of others. Such as the desire for approval by others, high self-esteem and power.

Motivational bias also uses emotionally biased reasoning to make decisions that are most desired rather than those that are most logical.

Motivational bias is a bias that is motivated by one's personal situation.

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