Jim bought a new car after evaluating several alternatives. Despite being happy with the performance, he experienced a certain degree of anxiety and doubt about the car. In this scenario, Jim is experiencing .

Jim bought a new car after evaluating several alternatives. Despite being happy with the performance, he experienced a certain degree of anxiety and doubt about the car. In this scenario, Jim is experiencing  postpurchase dissonance .

Explanation:

Postpurchase dissonance is a common consumer reaction after making a difficult , relatively permanent decision. Doubt or anxiety is referred as post-purchase dissonance.

The probability of a consumer experiencing post-purchase dissonance, as well as the magnitude of such dissonance , is a function of :

. Degree of commitment/trrevocability of the decision

. Difficulty of choosing among the alternatives

. Individual's tendency to experience anxiety.

Hence in the given scenario Jim is experiencing postpurchase dissonance.

Post purchase dissonance

Explanation:

This is the  series of unsatisfactory and regretting   reactions or  attributes  demonstrated by  a customer after purchasing  a product.it may culminated to the extent of returning the bought products or not using it. Basically it results from not obtaining  accurate or complete information by the customer prior to purchase.  

In addition, the ever  unsatisfactory  human wants, rapid competitions in  the markets, preference for a better products and the need to maintain status in the society are  additional factors that may be responsible for this negative Jim's post purchase state of mind.