The heuristic refers to the mental shortcut whereby people classify a person or thing based on how similar it appears to be to the typical case.

representativeness heuristic

Explanation:

Representativeness heuristic -

Heuristics refers to the use of some mental shortcuts during the process of judging or decision making .

The term representativeness heuristic was first given in the year 1970 , by psychologists Daniel Kahneman and Amos Tversky .

The use of heuristic for making any judgement by the use of comparison , is referred to as representativeness heuristic .

The process involves comparison with some predefined object or situation , with the new object or scenario , makes the process of understanding much more easier .

Hence , from the given information of the question ,

The correct term is representativeness heuristic .

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