According to management scholar Gary Hamel, companies like Apple have succeeded because their spirit of has allowed them to reinvent the basis of competition within an existing industry. sustainable advantage common ground strategy innovation operational planning

Strategy innovation

Explanation:

Apple company is one of the leading company in the development and sales of electronics. Innovation is the ability of being creative that is, as an entrepreneur,being able to come up with new ideas either to development a business strategy or to be able to sustain one in an existing industry.Strategy innovation has allowed the apple company to reinvent the basis of competition within an existing industry. I hope this helps, thanks.