Lea is shopping for low-calorie frozen dinners to take to work for lunch. Lea has always been mindful of the total calories and the number of fat grams in these dinners. However, after reading an article about the high sodium counts in frozen meals and the maximum grams of sodium a woman should eat daily, she now pays attention to the sodium as well. The changes in Lea’s thought processes and behavior caused by this information are called

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Answer is: The changes in Lea's thought processes and behavior caused by the above information is called LEARNING.

Explanation:

In marketing, learning refers to changes in a person's thought processes and behavior caused by information and experience. It is known as a psychological variable that can significantly affect the purchase decision process for consumers.

Purchasing decisions require customers to process information, an ability that varies by individual. The type of information an inexperienced buyer uses May differ from the type used by an experienced buyer who is familiar with the product and purchase situation.

Informations from salespeople, advertisement, websites, articles, friends,and relatives are all means through which consumers learn about a product.

Therefore, the changes in Lea's thought processes and behavior caused by the information from the article is called LEARNING.