Which option identifies the pull marketing strategy that would be most helpful in the following scenario?
With the development of large supercenter stores where consumers can fulfill all their needs in one location, a smaller
hardware store is finding it harder to compete for business. It wants to bring in new customers and maintain loyalty
among regular customers.
The small hardware store should relocate in closer proximity to the large supercenter in order to draw attention to its brand and the
services it provides.
The small hardware store should implement a customer loyalty program where regular shoppers and those who buy large quantities
are entered in prize drawings.
The small hardware store should create an online do-it-yourself guidebook with strategies for home repair and offer online customer
support for projects and using its products.
The small hardware store should write jingles that play regularly over the radio and through online music stores or websites in order
to build recognition for itself and its brand.