Describe the effects of social schema on social perception.

Explanation:

Social Schema:

a cognitive structure of organized information, or representations, about social norms and collective patterns of behavior within society.

Schemata influence attention and the absorption of new knowledge: people are more likely to notice things that fit into their schema, while re-interpreting contradictions to the schema as exceptions or distorting them to fit. Schemata have a tendency to remain unchanged, even in the face of contradictory information.

In psychology terms, Bartlett's subjects were displaying what is known as a “schema.” A schema is a set of preconceived ideas that your brain uses to perceive and interpret new information. ... Once they are formed, however, schemas have a tendency to remain unchanged — even in the face of contradictory information.

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