1. Imagine that you move to a new city. You want to find an internet server provider. However, there is only one company that offers Internet service in your area, and it charges three times as much as you are used to paying. Which right is being violated. A. right to choose
B. right to consumer education
C. right to redress
D. right to safety
2. Why has it become commonplace for many consumers to seek advice from other consumers about the quality and value of products or services?
A. Manufactures of products discourage consumers from sharing their experiences.
B. The government has set up regulations to help consumers get valid information.
C. Smartphones connect to the internet so they offer easy access to online retailers.
D. Social networking sites and blogs have made it easier for consumers to communicate.
3. Suppose you purchase a new tablet computer. You bring it home and follow the instructions to make sure that it is fully charged, but as you are charging it, the charging port begins to produce smoke. Which right protects your purchase?
A. right to consumer education.
B. right to be informed.
C. right to redress.
D. right to safety
4. Which of the following is the use of a checkbook register.
A. to write checks in order for goods or services that you need to buy.
B. to make notes of upcoming bills or purchases that you are planning on making
C. to record deposits, withdrawals, and checks written so you know the balance of your checking account.
D. to record the number of checks that you have written each month.
5. As part of a computer ad, consumers see a young couple walking on a secluded beach with the headline There's no time like the present. Visit the island of your dreams with the one you love. Which advertising technique does this ad most likely represent?
A. hype.
B. repetition.
C. romantic appeal.
D. facts and statistics.
6. Which of the following violates a consumer's right to choose?
A. a contract
B. a ClickWrap agreement.
C. a monopoly.
D. terms of service.
7. Which of the following is a group of people who advertisers believe will buy a product or use a service?
A. consumers
B. the target audience
C. clientele.
D. members.
8. Which of the following describes a person who needs a particular good and who has researched carious options prior to making a purchase?
A. a picky consumer.
B. a valuable consumer.
C. a knowledgeable consumer.
D. an irresponsible consumer.
9. Tara is at the mall and sees a beautiful necklace with a diamond pendant. However, she recalls reading that some diamonds are mined by enslaved people while others are certified to be mined in safe, ethical ways. She decides not to buy the necklace because the seller cannot tell her the diamond's origin. Her refusal to make the purchase is an example of which of the following?
A. ethical consumerism.
B. knowledgeable consumerism.
C. conspicuous consumerism.
D. sustainable consumerism.
10. which of the following is the difference between the debit cards and credit cards?
A. There are no differences
B. Debit cards are like a loan and credit cards access money in your account.
C. Debit cards access money in your account and credit cards are like loans.
D. Debit cards have fees and credit cards do not have fees.
11. Why is native advertising an effective digital advertising technique?
A. The ads are about famous people.
B. The ads blend in with website content.
C. The ads resemble those seen on billboards.
D. The ads stand out because of their bright colors.
12. Which of the following is a traditional advertising technique?
A. Direct Mail.
B. RoboCalls.
C. Television Ads.
D. Pixel Ads.
13. Jeans manufacturer Levi Strauss & Co. owns the naming rights to Levi's stadium, home of the San Francisco 49ers. Which of the following makes this form of advertising effective?
A. It communicates that the company supports sporting events.
B. It reaches wider audiences and provides brand recognition.
C. It demonstrates the usefulness of the company's product or service.
D. It offers attendees at sporting events a chance to try out the products.
14. Which of the following is a service fee?
A. an amount of money a bank charges for the use of an account.
B. an amount of money charged as interest on a credit card balance.
C. a fee charged when there is not enough money in a checking account to cover a check.
D. the minimum balance a bank requires to be deposited to open a checking account.
15. About a month before an election, you receive a call with a recorded message from a local politician asking for her vote. This is an example which kind of advertising?
A. direct marketing.
B. direct mail.
C. telemarketing.
D. robocall.