Apple’s “Think Different” Campaign: Apple’s “Think Different” campaign was launched in 1997 and featured a series of black and white portraits of famous people such as Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi. The portraits were accompanied by the tagline “Think Different” in bold, white letters on a black background. The contrast between the black and white images and the bold white text helped to emphasize the message of the campaign, which was to encourage people to think outside the box and be creative1.
Coca-Cola’s “Share a Coke” Campaign: Coca-Cola’s “Share a Coke” campaign was launched in 2011 and featured personalized bottles and cans of Coca-Cola with people’s names on them. The campaign was designed to encourage people to share a Coke with friends and family and featured the tagline “Share a Coke”. The contrast between the red background and the white text helped to make the message stand out and grab people’s attention2.