Some people are motivated by rewards or punishments used to enforce conformity to norms.

b. sanctions

negative (punishments) and positive (award) means of social control, which uses social group to its members in order to eliminate unwanted behaviors and fixation of behavior approved. Social sanctions can be formal (eg. The sanctions based on a system of legal and administrative) or informal (eg. The moral sanctions).

Sanctions

I hope this helps and have a wonderful day filled with joy!