What is the impact of yellow journalism ( fake news) on society?

Fake news became a dominant model of journalism in the recent decades with the expansion of the internet and social media. Now, anyone can write and share any information and reach massive audience. The result is the general distrust in any kind of information, sensationalism that is based around negative journalism and emerging of so called ‘experts’ that are invited to comment on any topic. The celebrity culture hass massively benefited form this form of journalism.